The story this month

Search foundations are compounding into real visibility.

Three technical sprints shipped and Google has re-crawled the site. Impressions and non-brand clicks are both climbing, and the catalog is now eligible for rich results — the groundwork that lets the next content push actually rank.

▲ Trending up — foundations paying off

Impressions

184k

GSC · 90d

▲ 38%

Clicks

6,420

Non-brand +61%

▲ 44%

Avg. position

18.7

was 27.4

▲ 8.7

Avg. CTR

3.5%

was 2.9%

▲ 0.6pt

Search Console impact

Impressions & clicks over 90 days

Impressions Clicks Fix shipped

Jul 4

Schema fixes live

On-page sprint

AprMayJunJul

Both lines inflect upward right after the schema fixes went live — the clearest sign the technical work is translating into visibility. The Jul 4 dip is a normal US-holiday slowdown.

Target keywords

Where we rank on the terms that matter

Query	Position	Prev	Move	Impr.	Status
scalp care oil	6	14	▲ 8	12.4k	Page 1
follicle drops	3	9	▲ 6	8.1k	Page 1
hair growth serum natural	11	23	▲ 12	18.9k	Near top
copper peptide hair	14	12	▼ 2	6.7k	Watching
nourishing shampoo sulfate free	19	31	▲ 12	9.2k	Climbing

Technical health

The foundation, scored

Structured data

Valid Good

Product, Article, Org schema all pass

Core Web Vitals

88 Good

LCP 2.1s · CLS 0.04 · mobile

Index coverage

92% Watch

7 collection pages excluded

Rich results

Eligible Good

Merchant listings + snippets

What we shipped

Sprint log

Sprint 1 — Schema correctness

Done · early July · Google-verified

Fixed invalid Product/Article/Org schema (http→https, absolute IDs, missing shipping/return fields). Products now eligible for Shopping free listings.

Sprint 2 — Tier-1 on-page

Done · mid July

Homepage H1 + title/meta, collection titles & meta descriptions rewritten around the priority queries.

Sprint 3 — Redirects & crawl

Done · live

Fixed a misspelled collection URL with a 301; cleaned crawl paths so Google reaches the catalog efficiently.

Sprint 4 — Content & E-E-A-T

Next · queued

Ingredient-education pages + comparison content targeting the “hair growth serum” cluster where we’re on the edge of page one.

Analysis & next steps

What this means

The technical base is now solid — further gains come from content, not fixes.
“Hair growth serum natural” (18.9k impressions, position 11) is the biggest single opportunity — one strong page likely moves it onto page one.
Resolve the 7 excluded collection pages to lift index coverage back above 98%.